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It’s July, And Retailers Want You To Think ‘back To School’

It’s July, and retailers want you to think ‘back to school’

The ink’s barely dried on diplomas. Kids are being packed off to camp. And the grill is getting fired up on the back porch.

Amid the joys of summer, is it really time to think about heading back to school? Yes. At least that’s the message being sent by some of the nation’s biggest retailers, which already have back-to-school promotions in full swing.

Chains started hyping everything from folders to pencils as early as late June. Some of the discounts seem modest, like the 10% off backpacks at Target, while others run pretty deep, like 60% off select school uniforms at J.C. Penney. The midsummer push is partly aimed at early start dates of some school districts that resume classes long before Labor Day.

Source: CNBC

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